Find your wasted ad spend
Stop overpaying on Google Ads.
Get a report that shows exactly where your Google Ads spend is being wasted, and how to fix it.
Read-only access · Disconnect anytime
What we found
7 findings- 01Clicks from people who’ll never buy
- 02Overpaying for your own brand name
- 03Paying double for clicks on mobile
- 04Spending in regions you don’t sell to
- 05Budget stuck in a campaign that doesn’t convert
- + 2 more findings
Clicks from people who’ll never buy
47 search terms bring in free-tool hunters who never buy.
| Search term | Clicks | Sales | Wasted |
|---|---|---|---|
| “free crm download” | 1,847 | 2 | $1,238 |
| “hubspot tutorial students” | 1,203 | 0 | $806 |
| “free saas trial download” | 891 | 0 | $598 |
| “students crm guide” | 612 | 1 | $411 |
+ 43 more terms like these.
How to fix it
- 01
Go to your Google Ads dashboard and open Tools → Negative keyword lists.
- 02
Click + New list, paste in the 47 terms we found, then hit Save.
- 03
Open the list, choose Apply to campaigns, and tick your Performance Max campaign.
How it works
Your Google Ads audit in three steps.
Connect, and we do the rest.
One click · nothing to install
Read-only access · disconnect anytime
What we check
What the audit checks for.
And what each one costs.
- Performance Max junk termsClicks bought on queries that don't match a single conversion.$6,200/mo
- Branded-search overpayBidding on your own name when no rival is competing for it.$3,400/mo
- Audience overlapTwo campaigns paying for the same person, twice.$2,100/mo
- Geo leakageSpend leaving regions you don't sell into.$1,500/mo
- Off-hours spendBudget burning during hours and days that never convert.$900/mo
- Other small leaksStragglers in the categories below, each too small to break out.$747/mo
What people say
The waste was always there.
Now they can see it.
The free audit found $4,200/mo we were burning on broad-match junk. It paid for itself before I even hit checkout.
Renske BakhuisFounder, BrightwellWe'd been overpaying on our own brand terms for a year. The fixes were copy-paste, in the account in ten minutes.
Mateo CarraroHead of Growth, Marlow & CoEvery finding came with the exact search terms behind it. There was nothing to argue with, so we just acted.
Davina OkaforPPC Lead, Halden OutdoorsI expected a sales call. Instead I got a number, the proof, and the fix. We cut $5,600 of waste the same afternoon.
Tobias FerreiraOwner, Verano FoodsOur agency never showed us this. One run flagged spend leaking to junk placements we didn't even know existed.
Anouk PitreCMO, Otsego RetailCheapest money I've ever made back. The report reads like a to-do list: do this, save that. No fluff.
Bram HalloranDemand Gen, Kestrel BikesPricing
Find the waste for free.
Unlock the fixes for $49.
See exactly how much you’re wasting. Connect in about a minute.
- Your total wasted spend, ranked by impact
- Every finding's title, severity & monthly cost
- Evidence behind your top finding
- Full evidence behind every finding
- Copy-paste fixes: negatives, exclusions, bids
- Step-by-step “how to apply” for each fix
- Shareable hosted report
Every finding unlocked, with copy-paste fixes. One-time payment.
- Your total wasted spend, ranked by impact
- Every finding's title, severity & monthly cost
- Evidence behind your top finding
- Full evidence behind every finding
- Copy-paste fixes: negatives, exclusions, bids
- Step-by-step “how to apply” for each fix
- Shareable hosted report
24 of 100 launch spots left at $49
then the price rises to $79
FAQ
Questions, answered.
Picata reads your Google Ads account the way a careful analyst would, and shows you where money is leaking. You connect read-only, and every issue is ranked by what it costs you. No sales call, nothing to install.
See what your Google Ads are wasting.
Connect in about a minute, then we build your free report. No card, nothing to install.
Read-only access · Disconnect anytime

