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Picata

Find your wasted ad spend

Stop overpaying on Google Ads.

Get a report that shows exactly where your Google Ads spend is being wasted, and how to fix it.

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PicataAcme CloudAudited 21 May 2026
$41,300 /mo · in ad spend
$14,847Wasted
$9,100Worth checking
$17,353Looked fine

What we found

7 findings
  • 01Clicks from people who’ll never buy
  • 02Overpaying for your own brand name
  • 03Paying double for clicks on mobile
  • 04Spending in regions you don’t sell to
  • 05Budget stuck in a campaign that doesn’t convert
  • + 2 more findings
01$6,200 /mo

Clicks from people who’ll never buy

47 search terms bring in free-tool hunters who never buy.

Search termClicksSalesWasted
“free crm download”1,8472$1,238
“hubspot tutorial students”1,2030$806
“free saas trial download”8910$598
“students crm guide”6121$411

+ 43 more terms like these.

How to fix it

  1. 01

    Go to your Google Ads dashboard and open ToolsNegative keyword lists.

  2. 02

    Click + New list, paste in the 47 terms we found, then hit Save.

  3. 03

    Open the list, choose Apply to campaigns, and tick your Performance Max campaign.

How it works

Your Google Ads audit in three steps.
Connect, and we do the rest.

One click · nothing to install

Read-only access · disconnect anytime

What we check

What the audit checks for.
And what each one costs.

Example account, last 30 days$41,300/mo total
Working spend · $26,453/mo · 64%Wasted spend · $14,847/mo · 36%
+ six more patterns we check on every account
Stale negative keywordsDevice bid imbalanceBroken conversion trackingCreative fatigueSmart-bidding edit thrashSearch-term to keyword mismatch
See where your spend leaks

What people say

The waste was always there.
Now they can see it.

The free audit found $4,200/mo we were burning on broad-match junk. It paid for itself before I even hit checkout.
Renske BakhuisRenske BakhuisFounder, Brightwell
We'd been overpaying on our own brand terms for a year. The fixes were copy-paste, in the account in ten minutes.
Mateo CarraroMateo CarraroHead of Growth, Marlow & Co
Every finding came with the exact search terms behind it. There was nothing to argue with, so we just acted.
Davina OkaforDavina OkaforPPC Lead, Halden Outdoors
I expected a sales call. Instead I got a number, the proof, and the fix. We cut $5,600 of waste the same afternoon.
Tobias FerreiraTobias FerreiraOwner, Verano Foods
Our agency never showed us this. One run flagged spend leaking to junk placements we didn't even know existed.
Anouk PitreAnouk PitreCMO, Otsego Retail
Cheapest money I've ever made back. The report reads like a to-do list: do this, save that. No fluff.
Bram HalloranBram HalloranDemand Gen, Kestrel Bikes

Pricing

Find the waste for free.
Unlock the fixes for $49.

Free instant audit
$0

See exactly how much you’re wasting. Connect in about a minute.

  • Your total wasted spend, ranked by impact
  • Every finding's title, severity & monthly cost
  • Evidence behind your top finding
  • Full evidence behind every finding
  • Copy-paste fixes: negatives, exclusions, bids
  • Step-by-step “how to apply” for each fix
  • Shareable hosted report
Run free audit
Launch price
Full audit
$49$79

Every finding unlocked, with copy-paste fixes. One-time payment.

  • Your total wasted spend, ranked by impact
  • Every finding's title, severity & monthly cost
  • Evidence behind your top finding
  • Full evidence behind every finding
  • Copy-paste fixes: negatives, exclusions, bids
  • Step-by-step “how to apply” for each fix
  • Shareable hosted report

24 of 100 launch spots left at $49

then the price rises to $79

Get the full report

FAQ

Questions, answered.

Picata reads your Google Ads account the way a careful analyst would, and shows you where money is leaking. You connect read-only, and every issue is ranked by what it costs you. No sales call, nothing to install.

See what your Google Ads are wasting.

Connect in about a minute, then we build your free report. No card, nothing to install.

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